Vice President, Electronic Marketing and Communications
Franklin Mint Federal Credit Union has provided financial products and services to its members in the greater Philadelphia region and beyond since 1970. FMFCU presently ranks tenth in asset size among Pennsylvania credit unions and remains the largest financial institution headquartered in Delaware County, Pennsylvania.
Dynamic, energetic leader, who has extensive experience in bank and credit union marketing, in both traditional and digital channels. In my current position as VP of Marketing for Franklin Mint Federal Credit Union (FMFCU), it is my responsibility to develop and implement a comprehensive marketing plan and $1 million budget that incorporates goals, strategies and tactics across six company divisions and 40 branches, while supporting numerous departments and corporate initiatives. Day in and day out, my position requires expert decision-making, planning, and quick adjustments as conditions change. As a member of the Credit Union's Executive Team, I regularly participate in ALCO, Leadership Team meetings, Technology Committee, project team working groups, and Division planning. While I operate on the executive level, I am also a hands-on person that understands and works on every marketing system when required even including graphic design. My experience also includes: - Advertising - placement, develop and create, both online, print, and traditional mass media - Budgeting and ROI reporting and analysis - Branding and image management - Branch Merchandising (interior and exterior signage) - Complete campaign management from traditional to electronic to public relations and mass media - Deployment and management of social media - Direct Mail - design, coordinate, list management, print - Web design (including SSL, hosting and domain registrations), extensive use of Dreamweaver, CSS, WordPress, JQuery, Swish (like Flash), all things Google - Graphic design - Adobe Photoshop, InDesign, Illustrator, Fireworks - e-marketing - extensive experience (16+ years) with creating and sending targeted emails - Video display selection/placement/management at retail locations including image/animation creation, storyboarding, and implementation of displays - Management and training of department staff - Public Relations and communications management - Vendor management