Timothy Davis Email Address

Senior Product Marketing Manager

Flexera is reimagining the way software is bought, sold, managed and secured. We view the software industry as a supply chain, and make the business of buying and selling software more transparent, secure, and effective. Our Monetization and Security solutions help software sellers transform their business models, grow recurring revenues and minimize open source risk. Our Vulnerability and Software Asset Management (SAM) solutions strip waste and unpredictability out of buying applications, helping companies purchase only the software and cloud services they need, manage what they have, and reduce license compliance and security risk

Strong record as marketing leader, driving gains in revenue, market share and brand visibility for high-tech firms and industry leaders such as Flexera Software, BMC Software, Verisign, McAfee and Lotus (IBM). Adept at translating brand vision into new media and traditional marketing that drives sales growth for complex products and services. Strong analyst and communicator known for solving complex business challenges and motivating teams to exceed expectations. Most recently developed and managed highly-effective campaigns that increased traffic, conversion rates and revenue for the BMC Remedy brand. I have had the biggest impact by: * Developing high-impact product launch plans to generate sales & market share growth * Building content strategy and messaging based on personas for each stage in the buying cycle * Leveraging SEO Best Practices to increase traffic & generate new contacts * Creating hard-hitting product messaging to boost exposure and brand image * Improving processes to drive higher conversion rates and tighter sales and marketing alignment