Ann Reist Email Address

Chief Marketing Officer

Flexera is reimagining the way software is bought, sold, managed and secured. We view the software industry as a supply chain, and make the business of buying and selling software more transparent, secure, and effective. Our Monetization and Security solutions help software sellers transform their business models, grow recurring revenues and minimize open source risk. Our Vulnerability and Software Asset Management (SAM) solutions strip waste and unpredictability out of buying applications, helping companies purchase only the software and cloud services they need, manage what they have, and reduce license compliance and security risk

Experienced product marketing and demand generation professional with over 20 years of marketing to the software vendor and intelligent device manufacturer markets, including developing strategies, researching and creating buyer personas, content marketing, managing/implementing integrated marketing campaigns, measuring and tracking success of the programs and reporting results to management.Specialties: Developing, managing and implementing integrated marketing strategies targeted to software and intelligent device companies -- strategy, go-to-market, product marketing, content marketing, lead tracking and measurement, analyst relationships, events and management reporting