John Lipsey Email Address

Senior Vice President, Brand, Corporate and Portfolio Marketing

Flexera is reimagining the way software is bought, sold, managed and secured. We view the software industry as a supply chain, and make the business of buying and selling software more transparent, secure, and effective. Our Monetization and Security solutions help software sellers transform their business models, grow recurring revenues and minimize open source risk. Our Vulnerability and Software Asset Management (SAM) solutions strip waste and unpredictability out of buying applications, helping companies purchase only the software and cloud services they need, manage what they have, and reduce license compliance and security risk

I am an award-winning marketing executive expert at crafting and executing compelling strategies that drive revenue, accelerate growth and generate brand awareness and loyalty for high-growth B2B, SasS/Cloud, software and data platform companies in all phases of evolution – from hyper-growth start-up through exit, and as publicly held entitles. Industry expertise across multiple categories including security, intelligent automation, RPA, business process automation, digital transformation, operations, AI, information & analytics, CRM, Finance & Accounting, licensing & digital rights management. Deep experience in team building, strategic messaging & positioning, category creation, brand stewardship, marketing tech stack, budget management, digital demand generation, digital communications, product marketing, website, PR, media relations, analyst relations, organic social media, government affairs, eCommerce, event marketing, content marketing, marketing communications, video production, customer advocacy, influencer marketing, executive communications, M&A, crisis management & internal communications.