Alex Fonrodona Email Address

Vice President, Market Leader

First Volunteer Bank serves the Campbell, Fentress, Hamilton, Knox, Lawrence, Marion, McMinn, and Putnam counties in Tennessee.

Proven Record of Increasing sales and market share - Driving profitable growth by producing top performing sales teams and exceeding assigned goals. MULTI-LINGUAL Experienced sales and marketing business leader with a 22 year record of success in market expansion and penetration with demonstrated history of generating profitable growth. Expertise includes District Management, sales management, purchasing, account management, customer relations, team leadership and P&L management. Background in managing National Bank Branches, Multi-location Cellular Sales Locations, a 55 million Dollar Retail establishment, leading Auto Superstore sales and staff, and managing purchasing needs for companies worldwide. Business Development and Growth – Increased Revenue by developing new relationships and actively seeking out new business buy leading two under performing Bank Branches to succeed. Led as the Multi –Unit District Manager to 7 T-Mobile locations in Knoxville TN. Recognized by Senior Management for exceptional business development skills and consistent, on-time project completion for Best Buy. Played a key role in the establishment of Carmax Auto Super Store in Knoxville, TN. Developed International business relations for key accounts such as Timex and Lexmark. Leadership/Team Building - Strong visionary leader with excellent interpersonal and communication skills with demonstrated ability to recruit, train, develop, manage, establish goals and monitor results to ensure the attainment of corporate sales and strategic objectives. Cross Cultural Experience - International experience in creating alliances with partners, and customers. Raised Cultural Awareness in local establishments to increase sales to Hispanic Communities. Languages & Training - Fluent in English and Spanish. Conversational in French. Strong sales background with a proven record of success in developing a team culture that strives to deliver World Class Buying experiences to the client.