Colleen Haywood Email Address

MarTech Product Manager and Product Office

Founded in 1934 and currently in its third generation of family ownership, Firstrust is a privately-held bank with assets of $2.5 billion. Safe and Sound for more than 78 years, Firstrust is a Small Business Administration (SBA) preferred lender, and provides both retail and commercial services through its 22 banking offices located in Bucks, Burlington, Chester, Lehigh, Montgomery and Philadelphia counties. Continuing to meet the needs of its customers, Firstrust offers a wide variety of deposit products, consumer and business loan options, residential and commercial real estate mortgages and cash-management products.

Strategic and creative leader of complex enterprise CRM tools and marketing technology platforms through use of Design Thinking processes. Strong background identifying and directing alternate strategies and iterative solutions which are effectively communicated across stakeholders, partners, and cross functional teams for organizational buy-in and support. Leader of enterprise engagements around transformation to personalized 1:1 marketing. Constantly learning and evangelizing best-in-class modern technology solutions for enterprise sales and marketing teams. Scaled Agile Certified SAFe® 5 Product Owner/ Product Manager + Scaled Agile Certified SAFe® 5 Agilist + Salesforce.com Admin 201 Certified. Contact me at: colleen.haywood@comcast.net Mobile (484) 319-9780