Executive Vice President, Fender Products
Fender, is an American manufacturer of stringed instruments and amplifiers founded in 1946.
Strategic and creative results-oriented leader with more than 20 years of global experience in product design, development, commercialization, and strategic marketing management. Cross-Functional Marketing Expert with the ideal combination of creative and analytical skills, influencing global sales and marketing teams to work together and yield productive and timely results. Senior Business Developer demonstrating global success in increasing profitability, demand, and reputation of large product lines. Areas of expertise include: •Product Design & Development •Strategic Planning & Execution •ROI / Value Proposition •GTM Strategy •PR / Brand Spokesperson •Product Marketing / Management •Branding / Rebranding •Project Management •Global Marketing •Product Lifecycle Optimization •Consumer Activation •Emotive Brand Storytelling & Campaign Development •OEM / Offshore Mgmt.