Joe Richardson Email Address

Chief Marketing Officer CMO

Fender, is an American manufacturer of stringed instruments and amplifiers founded in 1946.

Sales and marketing professional with more than 20 years of experience and a proven track record in building leadership positions for consumer recognized brands. Highly accomplished in strategic planning and tactical execution of activities that result in the achievement of business objectives. Excellent at developing solutions that deliver sustained competitive advantage. Experienced in leading through periods of economic growth and decline. Considered a key contributor, effective leader, and innovative thought-leader with a strong consumer focus. Extensive customer experience that includes home centers, specialty retailers, and direct to consumer channels. Specialties: Building products, architectural coatings, big box retail, home products, building materials, communication strategy, development, marketing strategy, sales strategy, leadership, management, social media strategy, web, product strategy, business development, employee development, visual merchandising, digital marketing strategy, eBusiness strategy, P & L, branding, email marketing strategy, direct marketing strategy.