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Joe Richardson Email Address


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Job Title

Chief Marketing Officer CMO


Fender, is an American manufacturer of stringed instruments and amplifiers founded in 1946.


Sales and marketing professional with more than 20 years of experience and a proven track record in building leadership positions for consumer recognized brands. Highly accomplished in strategic planning and tactical execution of activities that result in the achievement of business objectives. Excellent at developing solutions that deliver sustained competitive advantage. Experienced in leading through periods of economic growth and decline. Considered a key contributor, effective leader, and innovative thought-leader with a strong consumer focus. Extensive customer experience that includes home centers, specialty retailers, and direct to consumer channels. Specialties: Building products, architectural coatings, big box retail, home products, building materials, communication strategy, development, marketing strategy, sales strategy, leadership, management, social media strategy, web, product strategy, business development, employee development, visual merchandising, digital marketing strategy, eBusiness strategy, P & L, branding, email marketing strategy, direct marketing strategy.

Last University
Eastern Michigan University
Lives in North Tustin, California.

Other people working at Fender:

Justin NorvellExecutive Vice President, Fender Products
Chrissy MauckDirector of Marketing Charvel and EVH
Chris IngrahamVice President of Information Technology Solution Delivery
Claire ArmstrongDirector of Digital Product
Ethan KaplanGeneral Manager, Digital and Chief Digital Officer
James GiffordVice President, Design R and D
Chris Gardnerc*****@fender.com
Ed MageeCo President, Fender Play Foundation
Michael SpandauChief Information Officer and Senior Vice President for Global Information Technology
Kelly Magrathk*****@fender.com
Andrew SelesUnternehmensinhaber Freiberuflich
Daniel KrauseVice President Finance, Global Controller
Katherine CobbSAP Master Data Analyst
K. Meierk*****@fender.com
Bryant LoftinSAP Security and Audit Analyst
M. Wattsm*****@fender.com
J. Nevelsj*****@fender.com
Jamie LattyCoordinator of Disability Services
Michael Imesm*****@fender.com
Susan RehmManager of Training and Special Projects
Joshua CouchDirector, Software Development
Jim LambertChief Talent Officer
E. Jacke*****@fender.com

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