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Ethan Kaplan Email Address


Job Title

General Manager, Digital and Chief Digital Officer


Fender, is an American manufacturer of stringed instruments and amplifiers founded in 1946.


When I was 16 I started a fan website for the band R.E.M. The rest of my career extends from there.I'm a former academic, a former newspaper webmaster and a present day technological executive and innovator. For the past 20+ years, I've been operating at the forefront of old media's emergences into the new, including the print, broadcast, music and entertainment businesses.I am a geek in every sense. Music, media companies, technology. I enjoy being labeled as such. I lead and manage geeks they way they want to be led. I design products. Sometimes I program. I like music too much.Specialties: Product owner, product team leader, new technology acquisition and integration, business development, M&A and corporate development, system designs and architectures, product management, engineering management, operations, design and creative. Experienced with managing large teams of cross-disciplinary engineers, designers and product leads. I have successfully launched web and mobile product for Fortune 500 brands.More importantly I understand not only technology but why, when and how you apply technology in a product and user driven manner to solve real business problems.My work has been featured on TV, in magazines, at conferences and on stage in front of 100,000 people. If you Google my name you'll find my press appearances.

Last University
University of California, Santa Barbara
Lives in Los Angeles, California, United States.

Other people working at Fender:

Justin NorvellExecutive Vice President, Fender Products
Chrissy MauckDirector of Marketing Charvel and EVH
Chris IngrahamVice President of Information Technology Solution Delivery
Claire ArmstrongDirector of Digital Product
James GiffordVice President, Design R and D
Chris GardnerMaking Hiring Easy
Ed MageeCo President, Fender Play Foundation
Joseph RichardsonChief Marketing Officer CMO
Michael SpandauChief Information Officer and Senior Vice President for Global Information Technology
Kelly Magrath********@fender.com
Andrew SelesUnternehmensinhaber Freiberuflich
Daniel KrauseVice President Finance, Global Controller
Katherine CobbSAP Master Data Analyst
K. Meier******@fender.com
Bryant LoftinSAP Security and Audit Analyst
M. Watts******@fender.com
J. Nevels*******@fender.com
Jamie LattyCoordinator of Disability Services
Michael Imes*****@fender.com
Susan RehmManager of Training and Special Projects
Joshua CouchDirector, Software Development
Jim LambertChief Talent Officer
Rahul BansalFinance Lead- Information Technology Business Applications; Vice President Programs
E. Jack*****@fender.com
Thomas PoltashVice President-Systems Development

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