Ethan Kaplan Email Address

General Manager, Digital and Chief Digital Officer

Fender, is an American manufacturer of stringed instruments and amplifiers founded in 1946.

When I was 16 I started a fan website for the band R.E.M. The rest of my career extends from there.I'm a former academic, a former newspaper webmaster and a present day technological executive and innovator. For the past 20+ years, I've been operating at the forefront of old media's emergences into the new, including the print, broadcast, music and entertainment businesses.I am a geek in every sense. Music, media companies, technology. I enjoy being labeled as such. I lead and manage geeks they way they want to be led. I design products. Sometimes I program. I like music too much.Specialties: Product owner, product team leader, new technology acquisition and integration, business development, M&A and corporate development, system designs and architectures, product management, engineering management, operations, design and creative. Experienced with managing large teams of cross-disciplinary engineers, designers and product leads. I have successfully launched web and mobile product for Fortune 500 brands.More importantly I understand not only technology but why, when and how you apply technology in a product and user driven manner to solve real business problems.My work has been featured on TV, in magazines, at conferences and on stage in front of 100,000 people. If you Google my name you'll find my press appearances.