Michael Cunningham Email Address

Director of Creative Services

First Advantage is the leading provider of criminal background checks, on-demand employment background checks, drug testing, Form I-9 and employment and education verification and residential screening.

I am an experienced marketing manager, communications professional, and content creator with a passion for brand storytelling and audience engagement. I am an effective communicator who has the ability to combine creative writing while also understanding the technical nature of product marketing to produce relevant and useful content.I’ve spent the last 20+ years working for software and cloud computing companies. I have worn many hats, allowing me to develop a broad range of skills, including experience at: * Developing and directing content marketing and communications programs* Creating and executing demand generation campaigns* Managing an online industry publication (managing editor of a blog)* Creating strategic messaging for external and internal audiences* Writing and presenting educational sessions for online and in-person audiences (webinars and live speaking engagements)* Writing and editing a broad range of marketing materials (examples include, eBooks, webinars, infographics, guides, case studies, product videos, etc.)* Managing social media, online reputation, and brand voice * Managing content and editorial calendars* Optimizing blog content for search engines and lead generationI work well with all departments, including sales, product development, human resources, and executive management. I am a team player who also has leadership experience from managing external agencies and freelance writers.Work Samples:eBook and presentation samples: http://www.slideshare.net/IronBaconPMI Author Archive: http://www.propertymanagementinsider.com/author/michael-cunninghamSpecific Skills: Content marketingContent strategistOnline publishingBrand messagingProduct marketingSocial mediaBloggingCopywriting and editingDigital content managementDemand generationVideo scriptingPodcastingCustomer case studiesEmail marketingB2B marketingEvents planning and promotionPublic relations and media relationsSEO Writing