Prathima Simha Email Address

Leadership and Strategy and Marketing and R and D and IoT and M2M and Wireless

Ericsson Media Solutions has a longstanding and broad customer base in cable, satellite, and telecom service providers.

•Dynamic product executive, delivered multi-million-dollar portfolio to the global market. •Robust record for pragmatic strategies, taking products from concept to market that contribute to high growth and market-leading portfolios. •Built-up and managed an ecosystem of partners enabling seamless end-to-end solutions for customers. Launched and managed API products for extensible solutions. •Innovative technology leadership in creating unique solutions that provide market differentiation. •Years of proven ability to drive complex product development effort from concept to production, with close attention to market demands, profitability, Time-to-Market (TTM) and cost constraints while maintaining reputable quality and customer satisfaction. •Adept at leading Agile/SCRUM and Waterfall programs •Effective at building culturally diverse, competent, motivated teams with excellent business process and development skills. •Well-developed C-level presentation and negotiation skills within a multinational environment. Specialties: •Wireless, Connectivity, IoT/M2M, Analytics •Portfolio/Product P&L Management: Product and platform commercialization, marketing, full life-cycle management, Go-to-Market strategy, including M&A, partnerships and sourcing negotiation •R&D/Engineering Management: Tech Leadership, Product and Solution Development, Patents •Program and Project Management - Managing cross-functional teams globally, in matrixed organizations •Process Continuous Improvement, People Management