eBay is a retail ecommerce platform that is designed to enable sellers to organize and offer their inventory for sale and buyers to find and buy it.
I am a Marketing Communications Expert with over 22 years’ documented history of leveraging cutting-edge trends in technology; traditional, digital and social media; communications; branding and research to both position my company’s products at the top of the market and distinguish corporations as the leaders of their industries. I have successfully managed marketing budgets as high as $2B to direct marketing activities for multiple business units with as many as 5 Directors and Managers and a support staff of 21. My innovative, visionary-style leadership with contagious energy and enthusiasm enables others to 'catch the dream,' facilitating strategic national partnerships, studio relations, and sponsorships including Disney, AEG Entertainment, Warner Brothers, Sony, NFL, People Magazine, Sports Illustrated, Fox Broadcasting, Wall Street Journal and MTV Networks. I have been recognized (twice) by Advertising Age Magazine for significant contributions in advertising.With extensive knowledge of various media modalities including Television, Newspapers, Magazines, Billboards and Digital Media, I have successfully analyzed, developed, and implemented branding, marketing, and advertising strategies which have driven company recognition increasing sales by 20% and revenues as high as $210M. In addition I have right-sized the agency roster, realizing $39M in annual savings. Accomplishments include:▪ Led entertainment strategy in the launch of V Cast Music earning recognition in market research as the #1 Mobile Entertainment Provider and #2 Digital Music Store.▪ Repositioned Verizon corporate brand to a common look, feel and brand platform over all business units. ▪ Redefined sponsorship strategy evaluating 186+ sponsorships and identifying $26 million in savings.▪ Realized annual savings of $39M through analysis, restructuring, and streamlining use of 22 ad agencies.Specialties: Brand Management, Change Management, Communications, Product Positioning, Media Planning and Buying, Strategic Planning, Sponsorships, Problem Resolution, Advertising, Marketing, Cost Containment, P&L Responsibility, Budgeting, Market Research & Analysis, Negotiation, Networking, Retail, Process Engineering, Go-To-Market Planning, Breakthrough Marketing, Social Media Marketing, Team Building, Organizational Alignment.