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Lin Shearer Email Address


Job Title

Head of Marketing and Growth


eBay is a retail ecommerce platform that is designed to enable sellers to organize and offer their inventory for sale and buyers to find and buy it.


Why work with Spark Consulting? If you're struggling with any aspect of your go-to-market strategy or execution: ► Setting clear go-to-market direction & positioning - your marketing & sales teams are telling inconsistent stories and targeting different audiences ► A crucial go-to-market function - marketing, sales, business development - or product is underperforming and you need a fresh pair of eyes - and hands - to help reignite growth ► Simply a lack of bandwidth or expertise to build and execute effective go-to-market strategies and marketing plans... We clarify and prioritize target customer segments and clearly communicate the value you deliver to them - so you can get the most out of your funds and resources. We turn strategy into repeatable playbooks - wherever you have the greatest need - so you can systematically drive, sustain, and accelerate growth. Schedule a complimentary positioning review or discovery call today at https://sparkgtm.as.me/ Our Services Strategy - Get crystal clear about your target market and communicate the value you deliver ► Define and prioritize Ideal Customer Profiles and Buyer Personas ► Create differentiated Positioning and compelling Messaging ► Empower Sales and Marketing with tools, training, and content Growth Marketing - Accelerate growth with an agile marketing playbook and roadmap ► Align marketing programs with your go-to-market strategy ► Drive continuous improvement of marketing programs and tactics ► Optimize every stage of the customer lifecycle: from awareness and acquisition to activation, activity, and advocacy Sales Strategy and Business Development - Maximize sales effectiveness and uncover new revenue opportunities Sales Strategy | Sales Enablement | Revops ► Sales and Marketing alignment ► Sales funnel analysis, design, and implementation ► Sales playbook design and implementation Business Development and Partnership Programs ► Partner development, contract negotiation, and relationship management ► Standardized partner program design and implementation ► Co-op marketing and sales program design and implementation Skills: B2B Marketing | Positioning & Messaging | Product Marketing | Demand Generation | Digital Marketing | Content Marketing | Social Media Marketing | Lifecycle Marketing | Email Marketing | Partner Marketing | SEO / SEM / PPC / Landing Pages | Sales Enablement | Public Relations | Analyst Relations | Marketing Tech

Last University
Went to University of Pennsylvania
Based in San Francisco, California, United States.

Other people working at Ebay:

Susan ZhouBusiness Planning and Risk Manager
David Tillis*****@ebay.com
Glen SakimaSenior Strategic Sourcing Manager, Facilities and Real Estate
Michael ReddBusiness Owner
Chris AgarpaoVolunteer Recognition Luncheon Co-Chair
Devin WenigPrincipal
Sean EmbryChief Information Security Officer
Amy SanteeSenior Design Researcher
C. Hubbard********@ebay.com
Paul ToddChief Executive Officer
Dan LeivaVice President Customer Service Technology, Global Customer Experience
Suzy DeeringGlobal CMO
Scott MurrayOperations
Mohan PattVice President, Engineering, Commerce

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