CMO
Dynamic Yieldas personalization technology stack helps marketers increase revenue by automatically personalizing each customer interaction across the web, mobile web, mobile apps and email.
I love marketing that balances hard data and experiments, with creativity and a dash of intuition. I am a multi-disciplinary marketing professional with 16+ years of experience building and leading high-performance global marketing teams. I bring a combination of technical fluency, creative vision, and strategic thinking to B2B marketing, with a proven track record in driving growth in global, fast-paced, competitive markets. Throughout my career, I have focused on user acquisition, brand positioning, value proposition creation, conversion optimization, web/user analytics, and growth — bringing a diverse and deep skill set. Specialties: • Brand Design and Execution • Growth Hacking, CRO, and Personalization • Demand Generation and Performance Marketing • Product Marketing and Sales Enablement • Content Marketing and Marketing Automation • Strategic Marketing Communication Who am I: • Strategic thinker • Analytical mindset • Status quo challenger • Think smart and move fast attitude • Problem solver • Agency born and bred
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