Rich Smith Email Address

Chief Product and Marketing Officer Home Loans

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Award winning Chief Marketing Officer with a history of building profitable companies and top-tier brands for the financial services, data & technology, health care, insurance, and consumer financial products industries. I help CEO's, Boards, and Investors differentiate their businesses in the most competitive industry segments and have a track record of delivering results in high-pressure situations including: hyper-growth private-equity funded start-ups, newly acquired companies, stalled or declining sales, post-bankruptcy turnarounds, and companies facing a financial, regulatory, or public relations crisis. Particular expertise as a B2C and B2B CMO and P&L Owner; creating and executing go-to-market strategy, aligning sales & marketing, scaling lead generation, brand positioning & brand refresh, growing production from $0 to $25B+, assembling high-performing teams, launching new products & locations, digital transformations, data driven marketing, public relations, crisis communications, competitive analysis, in-depth market research, strategic positioning, and relationship-building with clients and internal corporate verticals. Target Industries & Segments: Financial Services, Healthcare, Mortgage, Banking, Insurance, Credit Card, Consumer Financial Products, Wealth Management, FinTech, MarTech, Addiction Treatment, Mental Health, Eating Disorder Treatment, and Behavioral Health. Specialties: * CMO / Chief Growth Officer / Chief Revenue Officer * P&L Owner / Organizational Management * Branding Strategy & Messaging * Digital and Omni-channel Marketing * Customer Acquisition/Retention * Crisis Communications & Public Relations * Customer Journey Mapping & Lifetime Value * Product Marketing, Positioning & New Product Launch * Direct Marketing * Digital Transformation * Corporate & Advisory Board * Executive & Team Coaching * Neuromarketing Member of the North American Advisory Board of the CMO Council and the Governing Body of the CMO Collective. Frequent speaker and panelist at industry events and conferences