Director, Strategy and Analytics
The Agency of Now
• Ten years of marketing agency experience leading to a deep understanding of digital regarding websites, display media, social, CRM, and paid/organic search • Creator and project development leader for in-house attribution modeling service that generated significant increase in revenue and provided deeper understanding of true impact of digital tactics • Key facilitator in launching newly available tactics, including programmatic display, sequential messaging, digital retargeting, and automated dashboard reporting
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