Deloitte Digital has created a new model for a new age: the creative digital consultancy. We're transforming the digital journey in a way an agency or traditional consultancy alone cannot - now leaders across the entire organization can come to one place to have their ambitions brought to life. We imagine, deliver, and run the future.
What does it mean to be human? And what are the many contributing factors. This defines my approach to product innovation. From creating content that influences culture to pioneering conversation patterns. Using my social anthropology training to disrupt status quo. I’m an entrepreneurial executive experienced with leading product development and creative teams across large and early stage organizations. I’ve been at the forefront of emerging technologies including mobile, social media, ad tech, prediction, NLP, and machine learning. Back in the ‘90s I launched Nike soccer in Europe. Instead of the typical celebrity shoe ads, we took on the conversation of dirty soccer. It was the only time that Britain’s most popular newspaper, The Sun, showcased a brand on both their front and back covers. Wieden+Kennedy was influencing culture and Nike was on its way to growing a global soccer business. As CEO of Publicis in the West, I built a $700 million creative destination agency. Under my tenure, the agency tripled in size. We won HP TSG, EchoStar, Citi. We grew T-Mobile from 3 million customers to over 30 million. It was the Wild West – we were inspiring Americans to untether, pioneering the smartphone, and inventing a whole new way for people to communicate. As Founder and CEO, I’ve built Blab to a growing Series B funded stage. We’ve created the world’s first Predictive Audience Targeting dataset – predicting what, when and where your audience is going to read, watch and search, up to 72 hours in advance. The biggest media agencies buy our Predictive Audience Targeting dataset to improve their programmatic media buys. The best publishers buy our Predictive Content Engagement dataset to drive virality. Our investors include one of the world’s largest media agencies, China’s largest communications company and one of America’s best creative agencies.
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