Vice President, Growth Marketing
Cylance is the only company to offer a preventive cybersecurity solution that stops advanced threats and malware at the most vulnerable point: the endpoint. Applying a revolutionary artificial intelligence approach, the Cylance endpoint security solution, CylancePROTECT, analyzes the DNA of code prior to its execution on the endpoint to find and prevent threats others can't, while using a fraction of the system resources associated with endpoint antivirus and detect and respond solutions that are deployed in enterprises today.
A modern marketer has to respect the delicate balance between what needs to be said and what needs to be heard, and then design content, systems and channels to bridge that gap. I have found that the current moment in marketing requires a unique aggregate competency of scientific (math and data) + artistic (creative) + technological (martech) talents. To do the job right, modern marketers must understand the data and measurement strategies needed to support the business, the artistry and creativity required to help generate new ideas, and to inspire and engage prospects, and the technology understanding to build the right mix of enabling systems that speak to one another and help complete an efficient, connected, and well-oiled marketing engine. I manage demand generation- from a content marketing, campaigns, and business systems standpoint. The overall goal is always the same: to support and promote the cause of clear communication and deep engagement at all levels. My professional background reflects experience with every angle of marketing and corporate communications, and I proudly bring that uniquely holistic view to my work every day. I educate and evangelize for a prudent blend of emerging and traditional media; new technologies and platforms coupled with more traditional vehicles. As a result, I create and deliver compelling content and robust systems that reach the right audience with the right message, through the right medium, at the right time. Specialties: writing, editing, sales communications, executive communications, branding, social media marketing, customer lifecycle marketing, content strategy and development, content operations, corporate events management, management training, internal communications, analytics and campaign measurement, presentation skills training, video production, podcasting, blogging.
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