Michael Stott Email Address

Crowley Maritime was added to CrunchBase in 2013

As companies mature into the growing number of digital mediums, valuable lessons are learned and metrics become vital to the overall revenue growth. It's not about the simple analysis of the data collected. Revenue Performance Management has now evolved into generating business decisions, based on performance metrics that drive online marketing campaigns. Understanding your buyer behavior and building an effective revenue cycle is critical to any organization's corporate goals. With 20+ years in Digital Marketing, I continually build marketing strategies and behavior models that impact bottom-line revenues. Constantly optimizing through an analytic approach, implementing best practices to understand visitor engagement and building trust in an organization's core business model.