Ecommerce Merchandising Manager
Cotton Traders is a British clothing company, specialising in rugby apparel and leisurewear, based in Altrincham, Greater Manchester, UK.
Visually merchandises all categories to improve conversion and stock position. Manages sitewide category taxonomy. Briefs in and updates content for landing pages. Briefs and plans Homepage content. Selects and briefs content for email in order to achieve daily targets. Reports on customer journeys using Tealeaf software. Uses Google Analytics to report on daily trade. Optimises onsite search to improve customer experience and improve conversion. Uses EDITD software to track competitors activity and new stock intake. Provides feedback to creative department on model performance. Updates styling rail based on bestsellers and high cover. Reports on high cover and actions to improve stock position.
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