Mary Rodgers Email Address

Accomplished Senior Marketing Executive

Manufacturer of hair dryers, curling irons, straighteners, hair setters, personal grooming trimmers, haircutting kits, and other personal and home care appliances.

VALUE PROPOSITION► I deliver solid results in marketing leadership, with over two decades of experience in executive roles guiding marketing strategy and operations for highly successful companies that include Cuisinart and Waring Products, Farberware, Cromwell Leather Company, and Dansk International Designs.► My success is driven by my ability to build highly effective strategies that increase the visibility of products in challenging and highly competitive industries.SUMMARY► Engaging Marketing Leader possessing a winning blend of expertise in integrated marketing, team leadership, and strategic planning. Skilled in managing large, complex enterprise functions to produce exemplary results, via hands-on involvement and an unwavering commitment to success. ► Leverages a unique mix of visionary, strategic, operations and analytical expertise, consistently exceeding performance goals by aligning team talents and effort with organizational objectives. An influential leader who creates immediate impact, produces results and fuels profits. LEADERSHIP HIGHLIGHTS★ Presently manages the promotion of commercial product lines driving hundreds of millions of dollars in annual sales, with full authority over brand direction and strategy.★ Directs a team of 3 direct reports and a total marketing headcount of 20 professionals.★ Leverages command of digital marketing to develop and execute strategies to grow online traffic and increase visibility and influence.☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲Specialties: Marketing Leadership, Research & Analysis, Strategic Planning, Public Relations, Marketing Campaigns, Budget Management, Brand Management, Digital Marketing, Forecasting