Logo of Conair

Bradley Mark Email Address


Job Title

Business Development and Strategy


Manufacturer of hair dryers, curling irons, straighteners, hair setters, personal grooming trimmers, haircutting kits, and other personal and home care appliances.


Oversee digital, eCommerce, martech partnerships, and social media marketing of Conair Corporation's Personal Care Appliance division. Strategize, recommend, plan, and manage the production of websites, digital advertising, and email activity. Collaborate with Vice Presidents of Marketing, Brand Managers, IT, Legal, and third party agencies to propel Conair’s marketing initiatives through best in breed tactics while testing innovative opportunities. Manage Conair's social media agency relationship and plan the direction of social media channels. Produce digital and social media content. Source and evaluate martech (marketing technologies), agencies, and publishers to identify compelling partnerships and/or ROI efficiencies. Identify digital media opportunities with the primary goals of building campaign awareness and influencing purchase intent. Supporting external Clients’ (Amazon, Walmart, Target, etc.) digital initiatives by providing technology and program point-of-views, social media/ web asset development, and sourcing of internal assets for marketing purposes. Develop and present process documents to establish uniform workflow across departments to mitigate risk and liability and to improve campaign and process efficiencies. Evaluate and negotiate partner and vendor SOW, MSAs, and contracts to align with Marketing’s objectives; finalize agreements with Legal departments to mitigate risk and control liability. Provide a full year digital marketing & social media review at the annual international sales team conference.

Last University
Rochester Institute of Technology
Is based in New York.

Other people working at Conair:

Paulette HellerVice President of Marketing
Geoff HerzogManaging Partner
Alice StaleyVice President of Marketing
David GardinerDirector of Marketing
Dan GagliardoManager of Human Resources
Caroline Duselc*****@conair.com
Diane NicosiaCertified Life Coach
Stacey OrecchioPublic Relations and Social Media Manager, Conair Corporation
David SchwartzManaging Director Category Management, Market Research, Consumer and Shopper Insights
Patricia RulloSenior Marketing Leader
Tony Dascenzot*****@conair.com
Bruce MaguireDirector of Purchasing and Planning
Bradley ZieveDirector of Marketing
Melissa BrooksSenior Director of Marketing
Carmen Slavenc*****@conair.com
Wendy Noto O'ConnorBrand Strategy and Communications
Al WakaiInformation Technology Director
Barbara SchnabelSenior Director of Marketing
Mary RodgersAccomplished Senior Marketing Executive

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