Chief Communications Officer
The Commonwealth Bank is Australia's leading provider of integrated financial services including retail banking, premium banking, business banking, institutional banking, funds management, superannuation, insurance, investment and sharebroking products and services. The Group is one of the largest listed companies on the Australian Stock Exchange and is included in the Morgan Stanley Capital Global Index.
A well-regarded executive leader and strategic communications adviser, with deep experience in complex corporate, financial and regulatory environments. With 18+ years in financial services, Zoe’s expertise lies in the areas of issues and reputation management, corporate communication strategy, media relations, and stakeholder engagement. Zoe has a strong track record in developing and executing strategic communication and stakeholder engagement programs, working closely with the CEO and executive leadership teams. These programs have involved running effective media, customer, community, employee and other key stakeholder communication campaigns, often across multiple geographies and brands. Her portfolio includes: •Advising and managing external and internal communication strategies involving major organisational issues such as demergers, asset sales, litigation, and increasing media, political and regulatory scrutiny. •Leading CBA and Westpac communication and stakeholder engagement responses through significant periods of instability, and changing customer and community expectations. •Development and implementation of community and stakeholder relations campaigns, along with integrated communication and marketing programs.
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