Edward Rusch Email Address

Chief Revenue Officer

Command Alkon develops, markets and supports software and hardware products for construction materials producers including aggregate, ready mixed, concrete, asphalt, cement and block producers. Whether you have 1 site or 1000 sites, our broad range of products allow you to manage all aspects of your business with one, fully integrated solution or as separate, individual pieces designed for your specific needs. Command Alkon products will help you optimize your business processes and provide you information that allows you to measure results.

UNIQUE VALUE PROPOSITION ► I deliver solid results in marketing and strategic planning, with extensive experience in leadership roles directing B2B marketing initiatives for highly successful companies. ► My success is driven by my ability to build highly effective strategies that capture gains in B2B outreach, brand positioning, messaging, and revenue growth. SUMMARY ► Engaging Strategic Marketing Executive possessing a winning blend of expertise in marketing strategy, messaging, market research, and tactics aligned with specific industries and audiences. ► Leverages a unique mix of visionary, strategic, operations and analytical expertise, consistently exceeding performance goals by aligning talents and effort with organizational objectives. An influential leader who creates immediate impact, produces results and fuels excellence. LEADERSHIP HIGHLIGHTS ★ Presently manages lead generation, public relations, analyst relations, and the oversight of the overall customer experience on behalf of a $50MM provider of business network and software solutions for global industrial process manufacturers. ★ Supervises a team of five professionals operating out of the United States and Europe, engaged in marketing management, digital and website operations, public relations, social media, and graphic design. ★ Generated over $28MM in sales leads through the management of a pipeline of opportunities, relationships with analysts, and the use of technology tools and resources. ☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ Specialties: Marketing Strategy, Digital Marketing, Business Development, Strategic Planning, Relationship Management, Brand Positioning, Messaging, Enterprise B2B Marketing, Campaign Performance, Team Leadership, Market Research, Revenue Growth, Supply Chain