Meghan Bydlon Email Address
@clinique.com
Executive Director, North America Marketing
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A marketing and sales professional, with 10+ years of experience in the Beauty & CPG industries, focused on marketing strategy and executing marketing programs at retail. Skills: - Identify business opportunities that result in increased brand awareness, conversion and market share growth - Launch brands, products, and resupport basic business - Design & execute marketing and retail programs in alignment with strategic prioirties and retail-specific drivers (sampling, promotional, in-store merchandising, launch, education, eventing) - Translate CRM, market research, consumer trends, and competitive reviews into actionable business opportunities - Translate SKU productivity into in-store open-sell merchandising - Build omni-national sampling strategy to drive new-to-brand acquisition, conversion of lapsed shoppers, and engagement with existing consumer base - Maintain and build strong business partnerships with key retail accounts and customers
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