Donovan Erba Email Address

Senior Director, Demand Generation and Field Marketing

Selling is hard. Clari makes it easier. As a team, we re obsessed with creating software that sales people love to use. We apply Artificial Intelligence (AI) to solve some of the biggest challenges they face in navigating the critical Opportunity-to-Close (OTC) process. We know sales and obsess over how to apply data science and prescriptive insights to make sales teams more productive and successful.

Over 18 years of experience building high-growth technology companies through cost-effective customer acquisition programs and influential communication channels. In-depth knowledge and hands-on experience with all facets of corporate and product marketing, including demand generation, website strategy, PR/AR, messaging, brand management, SEM, SEO, video, advertising, social media, email marketing, event management, and eCommerce. Highly analytical with extensive experience using leading web analytics, marketing automation, and CRM tools to build comprehensive demand generation programs with multivariate tests, lead scoring models, and conversion funnels. Motivational team leader and extremely productive hands-on contributor. Proven ability to hire, mentor, and motivate teams of direct reports, vendors, and creative agencies. Specialties: • B2B, B2C, Enterprise Software, SaaS, Mobile Apps, Networking • Early-stage Startup, Entrepreneur, and Management Experience • Online Demand Generation, Lead Nurturing, and Customer Acquisition • Brand Management and Awareness • Search Engine Marketing (SEM & SEO) • Website Design and Landing Page Optimization • Salesforce.com, Marketo, Web Analytics, • E-Mail Marketing and Blogging • Social Media Marketing • PR and AR management • Copywriting & Editing