Michael Collins Email Address

Managing Director and Chief Marketing Officer

CFA Institute is a global community of more than 145,000 investment professionals working to build an investment industry where investors interests come first, financial markets function at their best, and economies grow. We are driven by the belief that lasting economic growth depends on trust, competence, and transparency in financial markets, and we know that it must be led by professionals adhering to the highest levels of ethics and investment expertise. We achieve these goals by: raising standards of professional excellence in the industry; championing ethical behavior in investment markets; serving as a respected source of knowledge in investment markets; and creating a strong global community of investment professionals.

Michael Collins is an innovative and transformational leader who consistently increases results by building and managing high performance teams. Whether launching a new product or service, creating a new brand, driving field marketing to enable sales teams or taking a company public, Michael’s execution has successfully resulted in profitable growth in revenue for public and private companies with revenues ranging from $20 million to nearly $2 billion. With a significant global track record of targeting the large enterprise and small business markets and his reputation for results, problem solving, process creativity and inventiveness, Michael's expertise is in driving turnarounds, transforming and repositioning businesses and launching business-to-business services and technologies. He has a proven formula for incorporating customer-lead insights into product and service direction, awareness creation and lead generation programs. He also leads global transformational change, aligning teams cross-functionally to deliver excellence in operational execution.At CSC, Michael formed and lead the Portfolio Management & Planning discipline for Global Business Services to create market-driven products and solutions. At J.P. Morgan, Michael transformed the client experience organization for the firm's global online cash management platform for corporate clients. As a senior executive at SAGA Software, he was a member of the team taking the company public on NYSE. He launched marketing programs that supported increases in SAGA Software's revenue by nearly $100 million, quadrupled profit growth, and resulted in a $300 million return on a $30 million investment for a lead investor. Additionally, as Chief Marketing and Product Officer at Gevity HR, Michael worked with industry analysts to reposition and re-launch the brand, validate product roadmaps and drive efficiencies in multimedia publishing and the prospect contact center.Specialties: Operations and General ManagementMarketing, Sales and Alliance LeadershipMarketing and sales strategyChannel and Field MarketingLead GenerationAlliance creationBrand development and communicationsProduct/solutions managementGlobal market entry