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Michael Collins Email Address


Job Title

Managing Director and Chief Marketing Officer

Cfa Institute

CFA Institute is a global community of more than 145,000 investment professionals working to build an investment industry where investors interests come first, financial markets function at their best, and economies grow. We are driven by the belief that lasting economic growth depends on trust, competence, and transparency in financial markets, and we know that it must be led by professionals adhering to the highest levels of ethics and investment expertise. We achieve these goals by: raising standards of professional excellence in the industry; championing ethical behavior in investment markets; serving as a respected source of knowledge in investment markets; and creating a strong global community of investment professionals.


Michael Collins is an innovative and transformational leader who consistently increases results by building and managing high performance teams. Whether launching a new product or service, creating a new brand, driving field marketing to enable sales teams or taking a company public, Michael’s execution has successfully resulted in profitable growth in revenue for public and private companies with revenues ranging from $20 million to nearly $2 billion. With a significant global track record of targeting the large enterprise and small business markets and his reputation for results, problem solving, process creativity and inventiveness, Michael's expertise is in driving turnarounds, transforming and repositioning businesses and launching business-to-business services and technologies. He has a proven formula for incorporating customer-lead insights into product and service direction, awareness creation and lead generation programs. He also leads global transformational change, aligning teams cross-functionally to deliver excellence in operational execution.At CSC, Michael formed and lead the Portfolio Management & Planning discipline for Global Business Services to create market-driven products and solutions. At J.P. Morgan, Michael transformed the client experience organization for the firm's global online cash management platform for corporate clients. As a senior executive at SAGA Software, he was a member of the team taking the company public on NYSE. He launched marketing programs that supported increases in SAGA Software's revenue by nearly $100 million, quadrupled profit growth, and resulted in a $300 million return on a $30 million investment for a lead investor. Additionally, as Chief Marketing and Product Officer at Gevity HR, Michael worked with industry analysts to reposition and re-launch the brand, validate product roadmaps and drive efficiencies in multimedia publishing and the prospect contact center.Specialties: Operations and General ManagementMarketing, Sales and Alliance LeadershipMarketing and sales strategyChannel and Field MarketingLead GenerationAlliance creationBrand development and communicationsProduct/solutions managementGlobal market entry

Last University
Went to Rowan University
Based in Elmwood Park.

Other people working at Cfa Institute:

Barbara Petitt CFASenior Head, Curriculum and Learning Experience
Paul Smith CfaOfficial Member
Vicki PettSenior Director, Global Human Resources Business Partner
Joe CliftChief Marketing Officer
Ravi RaghavanChief Information Security Officer and Head, Information Technology Architecture and Planning
Donna KozyraExecutive Assistant to General Counsel and Chief Legal Officer, and to Chief Human Resources Officer
Jan DeahlHead of Marketing and CMO and Investment Bank and B2B and Global Enterprise Marketing
Chris AinsworthGlobal Chief Human Resources Officer
Matt HirstChief of Staff, Professional Learning
Matthew HickersonHead, Global Media Relations and Executive Communications
Philip LowtherManaging Partner
Lynn M OconnorDeputy General Counsel
Allison HolmesManaging Director Operations
Kevin GreenwoodDirector, Health Information Technology Initiatives and Portfolio
Cindy Maisannes**********@cfainstitute.org

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