Becky Ruden Email Address

Senior Manager, Product Management, Adobe Com

California College Of the Arts is an education management institution which located in San Francisco, CA.

High performing marketing executive with cross-disciplinary experience in brand development and management, developing and launching inbound marketing campaigns, marketing automation, multi-channel content strategies, SEM, and website redesign. Consistently recognized as a thought leader with well-developed interpersonal skills who builds buy-in, and successfully develops go-to-market strategies. BRAND MANAGEMENT • Strong market research and analysis acumen to inform, evolve, and increase the value of a brand. • Deep brand positioning, alignment, and implementation experience. • Creative direction using brand guidelines and messaging maps to build identity. • Integrated marketing campaign development to publicize brands through owned, earned, and paid channels. CONTENT MARKETING • Idea generator of blogs, videos, infographics, slideshares and other content marketing solutions that attract, delight and convert customers. • Integrated messaging planning across multiple channels to ensure “stickiness” and resonance. • Strong editorial facility for creating, editing, organizing, and presenting impactful, concise content. DIGITAL MARKETING • Marketing automation experience including persona work, landing pages, A/B testing, lead segmentation, and campaign optimization. • SEM / SEO, link strategy, user experience, paid social, and website navigation sensibilities. • Strategic thinker who continually refines and optimizes campaigns based on analytics.