President of International Operations
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“We founded id8 360, as I believe that now is the time that we can make the world a better place, by helping people and organisations become healthier, greener and more financially secure.” id8 360 provides strategic support and product development capabilities to existing companies & start-ups. We focus on solutions that make a tangible difference to people's lives: making them healthier, greener and more financially secure. Over the last 30 years Peter has been an industry expert, founder, mentor, thought leader, team builder and business creator in Insight, Loyalty, Innovation, Digital & Media. Until August 2022, Peter was Chief Administrative Officer & President of International Operations for Cardlytics, with oversight for people and culture, long-term planning, Chief of Staff, the Direct to Consumer businesses Dosh and Entertainment, innovation, UK business and international expansion. Peter led the Cardlytics acquisitions of Bridg and Entertainment, helped create the India outsourcing operations and was the driving force in launching Open Banking partnerships. Prior to this, Peter was founder & President of Intelligent Shopper Solutions at Aimia, which partnered with over 320 CPG clients and 10 retail partners around the world. He was appointed to the boards of i2c, the joint venture with Sainsbury’s and 11Ants the JV with Air New Zealand. Peter also made a major contribution to Aimia’s Social Purpose work and created their first pro bono data insight client - the clean water and international development charity, The One Foundation. Previously, Peter was Managing Director of Retail Media at dunnhumby, the customer marketing consultancy owned by Tesco, was the Sales Director at Catalina Marketing UK Ltd, and held various positions with Kimberly-Clark, Mars Confectionery and Gillette. Peter has run businesses in UK, USA, Canada, Australia, New Zealand, Japan, Switzerland, Sweden and Portugal.