Crystal Cooper Email Address

Chief Marketing Officer and Partner

Explore Cardlytics makes all marketing more relevant and measurable, enabling you to make smarter business decisions and more meaningful customer connections.

My NET WORTHWHILE™ is understanding the stories that frame others and their experiences. Adept at devising inventive, authentic brand narratives, I head SignatureFD’s marketing department. I launched the company’s new trademarked brand platform, website, podcast and video content series, as well as the accompanying digital and out of home advertising. I work with the advisor teams and partners to develop and execute lead generation and nurture campaigns, and sales enablement tools. I have 10 years of experience in developing and executing needle-moving marketing campaigns and driving integrated communications strategies. I've earned top awards from both SABRE and PRSA for my work. Prior to SignatureFD, I worked at Cardlytics, a fintech and adtech company, where I led their communications strategy and helped bring them through IPO. Before that, I worked for Porter Novelli, a leading communications agency. During my time there, I helped clients position their brand among target audiences and in key outlets, including the New York Times, Wall Street Journal, and Fast Company. I have her Bachelor of Arts in mass communications-public relations from the University of South Florida and has received a Certificate in the Leading with Finance course with Harvard Business School online. I serve as vice chair for Rainbow House, an organization that provides services to shelter, champion, and heal abused, neglected, exploited, and abandoned children.