Chief Marketing Officer and Partner
Explore Cardlytics makes all marketing more relevant and measurable, enabling you to make smarter business decisions and more meaningful customer connections.
My NET WORTHWHILE™ is understanding the stories that frame others and their experiences. Adept at devising inventive, authentic brand narratives, I head SignatureFD’s marketing department. I launched the company’s new trademarked brand platform, website, podcast and video content series, as well as the accompanying digital and out of home advertising. I work with the advisor teams and partners to develop and execute lead generation and nurture campaigns, and sales enablement tools. I have 10 years of experience in developing and executing needle-moving marketing campaigns and driving integrated communications strategies. I've earned top awards from both SABRE and PRSA for my work. Prior to SignatureFD, I worked at Cardlytics, a fintech and adtech company, where I led their communications strategy and helped bring them through IPO. Before that, I worked for Porter Novelli, a leading communications agency. During my time there, I helped clients position their brand among target audiences and in key outlets, including the New York Times, Wall Street Journal, and Fast Company. I have her Bachelor of Arts in mass communications-public relations from the University of South Florida and has received a Certificate in the Leading with Finance course with Harvard Business School online. I serve as vice chair for Rainbow House, an organization that provides services to shelter, champion, and heal abused, neglected, exploited, and abandoned children.