Marketing Director, North America
Cambridge University Press is the publishing division of the University of Cambridge, one of the world's leading research institutions and winner of 81 Nobel Prizes. Cambridge University Press advances learning, knowledge and research worldwide. It publishes over 200 journals and over 2,500 books a year for distribution in more than 200 countries. For Cambridge University Press please go to: http://www.cambridge.org
I lead marketing teams that take abstract ideas through the conceptual stage to make them a reality. My team disrupted the trade show status quo in our space, attending our largest exhibit without any books. We subtracted our most valuable asset – as a textbook publisher it was a huge risk that differentiated us from the competition. I've curated sponsorship areas that engage with attendees while capturing valuable insights that will guide the support and services we provide our audiences and inform our content marketing direction.