Director, Global Insights and Strategy, Jack Daniel's
corporate strategy, Building Forever
15 years consumer insights & research experience in various industries. Seven years experience on supplier side working for clients in various industries, including CPG, healthcare, newspaper, utility and quick service restaurants. Previous experiences at Brown-Forman include consumer insights for Finlandia, ultra premium developing brands, North American whiskey and Casa Herradura tequila portfolio. Specialties: Qualitative and quantitative research design, project management, consumer insight development, consumer insight activation, brand consultant, brand positioning, new product concept development, segmentation, source of volume opportunities, MROC, custom panels, social media insights
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