Heather Howell Email Address

Global Director of TM and Innovation, Jack Daniel’s Family of Brands

corporate strategy, Building Forever

Experienced Global Brand Director and Innovation leader with a demonstrated history of working in the non alcoholic RTD business and the wine and spirits industry. Skilled in Negotiation, Business Planning, Analytical Skills, Operations Management, and developing strong teams. Heather is a marketing professional with an Executive MBA focused in Marketing from Bellarmine University and a undergraduate from Eastern Kentucky University. Heather has successfully launched new to world brands in the non alcoholic business as well as with Brown-Forman. She has led to the execution of building brands and is instrumental in building the Emerging Brands department at Brown-Forman. In this new role at Brown-Forman, Heather is responsible for building the pipeline of innovation for Jack Daniel’s, globally to surprise and delight consumers worldwide.