Brian Hatfield Email Address

Chief Operating Officer

Britax designs, assembles, manufactures, and markets child safety car seats.

Accomplished Supply Chain, Purchasing, Distribution and Operations executive using exceptional communication and leadership skills to manage complex changes in challenging environments. Extensive experience in planning, implementing, and executing strategies resulting in customer confidence and strengthened business results. Proven track record of turning around operations, delivering cost reductions, and driving change management to meet company objectives. * Hired to lead multiple organizations in turnaround situations to GROW both top-line and bottom-line, with a proven track-record of YOY savings > 5%. * Led global E2E supply chain, purchasing and distribution teams for multiple organizations. Opened new distribution channels in Asia, Europe, and South America. * Transformative leader in building collaborative and effective teams to drive LEAN operations, integrate new programs such as Design for Manufacturing/Assembly and supplier involvement into the NPD milestone process, and led the start-up of Value Engineering programs to drive profit margins. * Developed and implemented direct to consumer / e-commerce operations to create a new revenue stream and gain market share. * Led the integration and implementation of multiple S&OP processes (multiple companies) to drive improvements in service (+10%), lower inventory levels (-20-40%), and accelerate product development with new product launches. * Spearheaded the successful start-up of multiple distribution centers (both 3PL and owned), ran a 3PL organization in Chicago, and implemented new technologies to drive warehouse operational efficiencies (+15%).