Senior Vice President, Marketing and Alliances
Founded in 1985 by Hal Brierley, Brierley+Partners has a history of creating proven, prominent customer loyalty programs. A true pioneer in the industry, Brierley entered the customer Relationship Management arena nearly a decade before the competition trademarking the term long before it was in vogue. Over the years, we have created, managed and supported some of the world's most successful loyalty programs including Hilton HHonors, Hertz #1 Club Gold, the My Sony™ program, BLOCKBUSTER Rewards, United Airlines' Mileage Plus, the UPS Preferred Customer Program and many others. We are a 20%-owned affiliate of WPP, P.L.C., one of the world's largest advertising and communications services companies.
Senior Vice President, Marketing and Alliances at Brierley & Partners
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