Experienced Analytics and Marketing Leader and Customer and Database Analytics and Direct Marketing
Boyd Gaming Corporation (Boyd Gaming), incorporated in June 1988, is a multi-jurisdictional gaming company.
I am a customer focused and results driven leader with experience in analytics/insights and marketing. I have a history of implementing technology, data, and advanced analytics solutions that drive business results. I am adept at turning data into insights and insights into recommendations. I have expertise in database analytics, direct marketing, customer segmentation, predictive analytics, and data mining. I’m a proven leader of teams ranging in size from 4 to 50 employees. I’ve created and rebuilt multiple departments from the ground up. I am a leader and coach with multiple past direct reports now in leadership positions. My relevant technical experience includes SAS, SQL, Tableau, Excel, Google Analytics, Coremetrics, and Angoss KnowledgeStudio.
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