Paul Long Email Address

Experienced Analytics and Marketing Leader and Customer and Database Analytics and Direct Marketing

Boyd Gaming Corporation (Boyd Gaming), incorporated in June 1988, is a multi-jurisdictional gaming company.

I am a customer focused and results driven leader with 15 years of database/customer analytics experience focused on helping companies make better decisions and 5 years of senior level marketing experience. I have expertise in database analytics, direct marketing, customer segmentation, predictive modeling, customer lifetime value, and data mining. I’m passionate about using technology and data to drive business results. I’m a proven leader of teams ranging in size from 4 to 50 employees. I've created multiple departments from the ground up. I consistently receive high scores from employee satisfaction surveys.My relevant technical experience includes SAS, SQL, Google Analytics, Coremetrics, Tableau, KnowledgeStudio, and A/B testing.Outside of work I'm a Mustang enthusiast and an off-road vehicle fanatic. I enjoy snow shoeing, canoeing, and kayaking with my family.You can reach me at plong67@earthlink.net.