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Paul Long Email Address

abcdefgh@boydgaming.com

Job Title

Experienced Analytics and Marketing Leader and Customer and Database Analytics and Direct Marketing

Company
Boyd Gaming

Boyd Gaming Corporation (Boyd Gaming), incorporated in June 1988, is a multi-jurisdictional gaming company.

Bio

I am a customer focused and results driven leader with 15 years of database/customer analytics experience focused on helping companies make better decisions and 5 years of senior level marketing experience. I have expertise in database analytics, direct marketing, customer segmentation, predictive modeling, customer lifetime value, and data mining. I’m passionate about using technology and data to drive business results. I’m a proven leader of teams ranging in size from 4 to 50 employees. I've created multiple departments from the ground up. I consistently receive high scores from employee satisfaction surveys.My relevant technical experience includes SAS, SQL, Google Analytics, Coremetrics, Tableau, KnowledgeStudio, and A/B testing.Outside of work I'm a Mustang enthusiast and an off-road vehicle fanatic. I enjoy snow shoeing, canoeing, and kayaking with my family.You can reach me at plong67@earthlink.net.

Last University
Graduated from University of Arkansas at Fayetteville
Location
Is based in Las Vegas.

Other people working at Boyd Gaming:

Scott RibeiroAccount Director
Blair BendelSenior Vice President of Marketing
Tiffiny WilsonE-Commerce Operations Manager
Josh HirsbergExecutive Vice President, Chief Financial Officer and Treasurer
Blake RampmaierGlobal General Management, Shared Services, and Technology Executive
Dennis FreyTechnical Service
Matthew RyanChief Marketing Officer
Eric BowersCWI, Steel Inspector
B Connected Social**********@boydgaming.com
Johan MartenssonVice President, Information Technology Initiatives
David Strow**********@boydgaming.com
Christine RobinettRegional Sales Manager at Belterra Casino Resort
Brian ShultzCorporate Vice President of Marketing

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