Vicki ('Small') Waschkowski Email Address

Senior Director, Digital Marketing

Boston Pizza International Inc. is a restaurant that founded in 1964.

An energetic and accomplished leader, with 18 years of marketing experience at driving strong business growth. I bring with me a passion for marketing and customer engagement. With a focused expertise in creating engaging consumer programs & loyalty, combined with integrated marketing activity across channels, I have proven success at increasing both client and agency profitability. As a leader and a business partner, I am both approachable and accountable. I’ll always come to the table (or run through the halls) with a smile on my face, openness, honesty, a positive attitude, and a high dedication to succeed.I was one of the lucky few in this industry who was able to start my career in CRM, with a focus on customer insight and data analytics. I loved it, soaked up everything I could from a team of incredibly bright minds, and never looked back. This became the foundation to expand across design and development of complex CRM programs, fully integrated acquisition marketing campaigns, lead generation, digital marketing, social media, and development of a variety of product and brand marketing strategies. My path has taken me across a group of incredible clients in numerous business sectors, including automotive, packaged goods, financial services, retail, B2B and some inspiring not-for-profit organizations.Along the way I’ve continued to learn… about building strong relationships, winning new business, identifying and building on opportunities, effectively managing P&L’s, creating strong teams, implementing best practices, and running an effective business. And I strive to continue to learn every day… while keeping the smile on my face.Channel Experience: CRM, Loyalty, Lead Generation, Digital Marketing, Direct Mail, DRTV, Print, Radio, Out-of-Home, Social MediaManagement Experience: Cross-Functional Team Leadership (local & remote), Client/Agency Partnership, P&L Management, Strategy Development, New Business Acquisition, Branding, Data Insight