Senior Director of Marketing Science
Boston Pizza International Inc. is a restaurant that founded in 1964.
I am an experienced Marketing Research and Analytics professional, who uses data to identify marketing opportunities and provide strategic decision support. I am passionate about consumer insights and its influence on marketing strategy to help develop remarkable communications. I have years of experience leading all market research and analytics to drive insightful value for the #1 Casual Dining brand in Canada. My main strengths are as follows: •Market Research and Consumer Behaviour •Marketing Analytics •Marketing Strategy •Performance and Financial Reporting •Spatial Analysis •Consumer Loyalty Data
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