Ted Reed Email Address

Associate Vice President Marketing and Communications

The official Bose e-commerce website features information about Bose consumer electronics products including sound systems, home audio and home entertainment systems, and stereo speakers. Bose.com also features information about Bose Corporation services, technologies and electronic products for professionals.

I bring insights gained from $1B+ of marketing investments, coupled with the entrepreneurial, hands on experience of creating brands and leading multiple marketing functions. Career Highlights: • Led a digital and CX innovation incubator to transform global customer experience • Created, and then managed six different marketing functions • Started from the ground up, multiple, direct to consumer marketing businesses in Canada and Mexico • Led a global cross functional team, which doubled consumer sales of our flagship product in Japan • Coached 20 marketing professionals to successfully deliver 1,000+ marketing projects annually Personal experience leading marketing teams to create new product categories and catapult brand awareness in the Americas, Europe and Asia. Data-centric marketing leader with proven strengths in strategic marketing, demand generation, and empowering teams to test and iterate. Adept at navigating complex organizations and collaborating with executives in corporate and non-profit organizations. Focused on ensuring consumer insights are always at the center of marketing strategy. Interested in co-creating future growth, maximizing ROI, and delivering value to customers through agile marketing practices. Empathetic leader with 15+ years of talent and people management. Core Competencies: Direct to Consumer (DTC, B2C), Digital Marketing, Business Development, E-Commerce, Consumer Products, Customer Experience (CX), Marketing Operations, Marketing Strategy, International Marketing, Regulatory Compliant Marketing, Medical Devices, Omni-channel, Product Marketing, SEM and SEO, Performance Based Marketing, Program Management, Agile & Scrum, Go To Market, Change Management, Non-Profit Marketing, Agency Management, Marketing Analytics, Growth Marketing, Brand Strategy, Public Relations, Campaign Management, Channel Marketing, Partnerships, P/L Management, Marketing Planning, Omnichannel Marketing, Segment Marketing, Market Research, Personas, Higher Education Marketing, Military Marketing, Multicultural Marketing, Campus Marketing, Content Strategy, Student Enrollment, Demand Generation, Lead Generation, Undergraduate & Graduate Admissions