Bernice Cramer Email Address
@bose.com
Director, Product Management and Global Marketing, Professional Audio
The official Bose e-commerce website features information about Bose consumer electronics products including sound systems, home audio and home entertainment systems, and stereo speakers. Bose.com also features information about Bose Corporation services, technologies and electronic products for professionals.
GENERAL MANAGER, MARKETING EXECUTIVE: CMO • VP P&L Management • Product Management • Marketing • Brand Strategist Accomplished senior general manager with particular success in delivering breakthrough product management and marketing results for global consumer and commercial technology industry leaders. Driving force behind new product concepts and development initiatives that generate positive ROI, revenue growth, brand recognition, and new market penetration in highly competitive marketplaces. Creative business strategist with expertise in turning around underperforming sectors. Dynamic leadership style. Fluent in Japanese. General Management • Product Development • New Business Development • Branding • International Business • P&L • Turnarounds • Startups • Strategic Planning • Joint Ventures • Budgeting • Expense Control • Retail Channel Management • Restructuring • Product Marketing • New Product Launches • Internet Marketing • Social Media • E-Commerce Specialties: New product concepts and development, global marketing, technology management, branding and identity, change management
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