John Thielmann Email Address

Senior Director, Performance Marketing and MarTech

Bon-Ton consistently offers a wide selection of unique and limited-distribution merchandise.

Digital media & advertising professional specializing in customer acquisition & engagement and operational excellence. Accomplished marketing professional and business leader with experience building nationally recognized brands, uncovering actionable customer insights and driving profitability through strategic marketing planning. Capable of overcoming some of the biggest marketing challenges such as driving customer growth, personalizing the consumer experience and uncovering operational efficiencies. Effectively managing media teams while nurturing the advertising budget, ensuring media plans are driven through tactical and strategic output that delivers value and results for both internal partners and customers. Proven track record of managing successful digital media engagements and growing annual revenue and traffic. Strong knowledge of digital media best practices and digital media strategy, consistently delivering outstanding and award-winning results to business partners, focusing on bottom line impact and client satisfaction. SKILL SET Development, execution, and measurement of digital media strategy and tactics that result in incremental value and improved alignment between digital media and bottom line financials. Specialties include SEO, SEM, social media, ecommerce, analytics, budgets/P&L, strategic goals and customer acquisition. Integrity and strong leadership by example, driven by an unrelenting work ethic with independent initiative and focus. ‒In-the-chair interactive/online/digital media buying and planning experience ‒Understand both industry and company standards of performance and can implement tactically to achieve results ‒Excellent communication skills ‒Strong negotiation skills with the ability to secure highly efficient schedules and added value ‒Detail oriented with high sense of ownership and urgency