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Gena Redding Email Address


Job Title

Senior Marketing Manager

The Boelter Companies

Boelter Companies Inc is primarily engaged in the wholesale distribution of commercial and related machines and equipment, not elsewhere classified, such as commercial cooking and food service equipment| partitions, shelving, lockers, and store fixtures| electrical signs| and balances and scales, except laboratory.


A strategic, action-oriented leader with more than fifteen years of experience in building and scaling marketing teams that attract high-quality leads, and nurture relationships to engage prospects and customers. Experienced in leading the digital transformation of marketing and sales, including launching CRMs, e-commerce, and marketing automation platforms. My approach to marketing and communications is largely inspired by creating clarity and fostering collaboration. I’m skilled at bringing stakeholders together with my unique balance of strategy development and detailed execution that gains the buy-in needed to move projects forward.

Last University
Graduated from University of Wisconsin-Milwaukee
Lives in San Diego.

Other people working at The Boelter Companies:

Eric BoelterPresident Boelter Beverage Group
Lewis BarberaVice President Sales and Marketing
Sarah CarpenterMarketing Manager
Loretta AylwardProject Coordinator
Drew GolleyDirector, New Business Development
Tim ScottVice President and General Manager Boelter Supply
John BakerAgency Account Manager
G. Lippoldg*****@boelter.com
Richard AspPurchasing Agent
Manda LudwigHRIS and Payroll Manager
Anne ScheppVice President Human Resources and Talent Management
Steven SheetzShipping Manager
Eric ChaplickDirector of Contract Sales
Paul Burgoynep*****@boelter.com
Donald HookInnovative Chief Technology Officer ✦ Digital Transformation ✦ Information Technology Strategy ✦ Strategic Vision ✦ ECommerce ✦ Leadership
Sandra RenickInventory and Project Analyst
Tammy Harrisont*****@boelter.com
Tim BrownStrategic Marketing and Brand Management

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