Nikki Arends Email Address

Senior Manager, Commercial Event Planning and Business Operations

BeiGene (Beijing) Co., Ltd. is a life sciences biotechnology company.

Project Management & Strategy | Marketing & Program Development| Financial Management & Analysis | Team Leadership & Training | Corporate & Vendor Relations | Contract Negotiations & Business DevelopmentInnovative and forward-thinking marketing management professional with 12+ years experience driving national growth across diverse branding, promotional and event planning solutions. As a recognized expert with channel marketing, I consistently exceed sales lead conversion and revenue goals by building and leading with cross-functional teams, planning industry events with vendor as well as overseeing projects from concept to completion for next-level growth objectives. I’m passionate about achieving highest level of branding by overseeing teams providing creative and technical development of campaigns across diverse channels as key project stakeholder.Selected Achievements:★ Saved $45K in one year by making conference budget recommendations to marketing team to purchase a booth versus renting booth components. ★ Streamlined ROI tracking for marketing projects after developing and implementing budget functionality Standards of Operation (SOP) in Starcite, an event planning software, to define and maintain consistently with budget entries. ★ Partnered with Gilead HQ’s marketing department, marketing agency and exhibit house vendor to ensure booth panel matched marketing collateral and brand color was consistent with booth media, booth panels and LCDs. ★ Expeditiously covered budget shortages by creating a grid to reflect the unused conference funds for re-distribution of funds across event planning and marketing operations.