Maya Erwin Email Address

Director of Brand Marketing

Headquartered in Sacramento, California, Blue Diamond® Growers is the world's largest almond processing and marketing company. Founded in 1910, the cooperative is owned by half of the state's almond growers who produce over 80 percent of the world almond supply. Blue Diamond® led the development of California's almond industry from a minor domestic specialty crop to the world leader in almond production and marketing. Blue Diamond®, the world's leading almond brand, continues to build markets and create new products, new uses, and new opportunities for global consumers. In 2013, we doubled our capacity by opening the first phase of a new plant in Turlock, California, designed to create more value-added global products using state-of-the art technology. We have also expanded our research and development capabilities with our Almond innovation Center, a one-of-a-kind facility dedicated to new almond products. The California almond crop is marketed to all 50 states and more than 90 foreign countries, making almonds California's largest food export, the sixth largest U.S. food export and the #1 specialty crop in America.

Visionary leader with leader with rich experience in increasing brand awareness and market growth via execution of viable marketing strategies, campaigns, and new brand/product launches to propel organization success. Business-minded and commercially astute VP, known for delivering executive-level support to leaders and personnel in meeting and surpassing business-shared vision, mission, and objectives. Adept at overseeing all aspects involved in marketing, business development, and brand management from infancy to progression to ensure realization of defined corporate value. Instrumental at capitalizing on lucrative opportunities by enhancing marketing activities and brand/product positioning. Demonstrated history of achieving YOY revenue targets and cultivating professional skills of cross-functional teams via individual career plans, interactive training, and inspiring leadership. Proficient at quickly shifting gears across constantly changing consumer requirements, while staying up to date with industry best practices and determining key products, trends, consumer behaviors, and campaigns to fulfill customer expectations. Refined communicator and problem-solver, talented at transforming strategic ideas into reality by collaborating with all levels of management as well as building and maintaining long-lasting relationships with potential stakeholders.