Sally Wu Email Address

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Sally Wu heads up Business & Audience Insights in Asia Pacific for BBC Global News Ltd, which operates BBC’s international commercial assets across TV and digital platforms. As a seasoned market researcher, she is well-versed in both quantitative and qualitative methodologies and is an expert on custom research for commercial use. Sally and team are proud recipients for 2016 Asia Marketing Effectiveness & Strategy Awards and 2015 Spark Awards for Media Excellence. Prior to joining BBC in Singapore, Sally worked at Univision Communications in California, USA for 11 years. She started her career as Marketing Research Analyst at Univision’s TV station in San Francisco Bay Area and successfully advanced herself within the organization through the next decade. Sally was Media Research Director during the last 3 years of her tenure at Univision’s Los Angeles office and was in charge of research operations and best practices of the company’s 64 own & operated TV stations across the US. Sally is an active speaker at industry conferences and had presented various research papers at UTG Research Conference (Florida, USA), ESOMAR Asia Pacific (Tokyo & Jakarta) and Qualitative 360 (Singapore). During 2011-14, Sally served as adjunct lecturer at Singapore’s Nanyang Polytechnic, School of Business for its Media Research curriculum. She is very passionate about introducing next generation of media and business students to the fascinating world of market research. Presently, Sally represents the BBC and serves as a board member for the Committee of Research Directors for CASBAA (Cable and Satellite Broadcasters Association of Asia) in Hong Kong. In the past, she served as a board member of Media & Marketing Research Council of Los Angeles as well as an advisory committee member for Nielsen’s eNames Client Advisory Committee in USA. A native Taiwanese, Sally grew up and educated in Taipei before getting her Master’s degree in Communications from Northwestern University, USA.