Colette Cannon Email Address

Building Compelling Customer Experiences That Grow Brands and Drive Revenue

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A strategic marketing leader experienced in building marketing experiences that drive customer acquisition and engagement for B2C and B2B brands. Takes a data-driven approach to developing new and innovative marketing programs. Combines data with consumer-focused insights to personalize messaging at each touch point in the customer journey. Leverages pre- and post-program analysis for opportunity sizing and performance improvements. Drives ROI-positive integrated marketing that grows brands, customers and revenue. Adept at designing customer marketing programs and systems that enable businesses to scale and grow to the next level. Specialties: Direct response marketing, customer marketing, digital marketing, data reporting and analysis, integrated marketing, campaign management, go-to-market planning, marketing and brand strategy, creative development, content development, website, web marketing, email marketing, direct mail marketing, customer journey mapping, customer segmentation, lifecycle marketing, loyalty programs, subscription marketing, acquisition marketing, retention marketing, lifecycle marketing, customer database management, database marketing, e-commerce, A/B testing, agency and vendor management, cross-functional team management, building and developing high-performance teams.