Director, Digital Optimization and ECommerce
Provides paperless invoice management, reduces costs and increases overall client productivity via automated payment processes that are integrated with more than 45 accounting systems.
I am responsible for global demand creation strategy and execution at Red Hat. My team designs innovative, multi-touch demand creation programs that leverage both inbound and outbound tactics. I am also the business owner for Red Hat's webstore. Previously, I have successfully managed teams, coached, trained, and sold. My experience in both Sales and Marketing provide me with a unique understanding of how alignment can be created to drive pipeline. Key areas of experience: Global Demand Generation Programs, Lead Management, Marketing Automation (Eloqua, Marketo), Nurturing, Multi-channel Marketing, Marketing Operations, Reporting and Analytics, SEO and SEM, Salesforce.com, Marketing Strategy, Sales Readiness, Sales, Prospecting, Project Management, Leadership.
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