Barry Gilbert Email Address

Vice President Marketing and CMO and Senior Marketing Executive and Ad Agency Leadership

Allied Universal provides unparalleled service, systems and solutions to serve, secure and care for the people and businesses.

Barry Gilbert Marketing Leadership (CMO/VP/Head of Marketing) Brand Strategy – Advertising & Promotions - Digital & Social Media – Demand Gen – B2C/B2B barrygilbert2@gmail.com / 949-648-1530 I'm a corporate marketing leader, former ad agency executive, and entrepreneur with expertise in brand strategy, P&L management, integrated marketing communications, digital, social media, and product marketing. I've successfully: ★ Increased sales, share and profits for widely known brands with up to $500MM in annual revenues. ★ Led large (20+) cross-functional internal and agency teams and guided multi-million-dollar integrated digital and TV campaigns. ★ Won major Fortune 500 client ad contracts and successfully launched two startups. Employers, clients, and partners have included Marinello, Frito-Lay, McDonald’s, Coca-Cola, Taco Bell, Y&R, Wunderman, Chevron, Kraft, Quaker Oats, Star Wars, Xbox, Disney, and American Express. I'm known for my winning attitude, creative ideas, savvy negotiating, intense curiosity, and intellectual horsepower. I can "crash course" virtually any industry and apply a disciplined, strategic marketing approach to exceed sales and profit goals. And I continuously study and coach my teams on the latest marketing innovations, so they can learn to be more productive and achieve rapid career advancement. Achievements: ✔ Trident gum/McDonald’s (largest ever sampling):10 million packs drove Trident share to #1. ✔ Launched The Promotion Shop and beat out 300 agencies to win a coveted spot on Coke's roster. ✔ Reduced cost per lead by 20% at Marinello by shifting budget from traditional to digital and restructuring the marketing organization. ✔ Taco Bell’s “Win it Before You Can Buy It Xbox Sweepstakes” achieved 3% same store sales growth and won a "Silver Reggie" award from the Brand Activation Association. ✔ PowerDirect’s “The Science of Front-Door Marketing” re-positioning and launch of PowerDirect Energy division increased revenue by 100%.