Swiss Ultra Premium Skincare, Beauty, Health & Wellbeing botanically based products with an exciting business opportunity. 0468 427 100.
Digital & eCommerce executive passionate about building unrivaled customer experiences and innovative digital products to help global brands profitably acquire, retain, and deepen customer relationships. Delivered >$1bn in top-line growth across a variety of consumer verticals for high-growth startups to F500 brands - including Puffco, Lashify, Arbonne, Revlon, Estee Lauder, Nu Skin, Rent-A-Center, and Kellogg's. ◆ VALUE PROPOSITION: ✓ 15+ years of P&L management leading and scaling consumer brands across an integrated lens of digital (eCommerce, loyalty, CRM, products), business model (DTC, retail, CPG, B2B2C), and maturity (transformation, innovator, turn-around). ✓ Expert in strategy definition through tactical execution to drive growth with minimal technical debt. ✓ Deep ability to fuse digital analytics and VOC into design thinking and product engineering to fuel innovation. ✓ Transformation and change agent with strong track record of delivering rapid business outcomes via agile methodologies. ✓ Adept at building, developing, elevating high-performing, cross-functional teams from 5 to 150 FTEs. ◆ CAREER TRAJECTORY: ✓ Currently EVP/GM of Digital at Puffco ✓ Former Interim Head of Digital at Lashify. Tasked with driving growth through digital innovation and customer loyalty. ✓ Former SVP, Digital & eCommerce at Arbonne. Led global digital transformation to reorient brand for social / mobile commerce and unlock sustained growth. ✓ Former Deloitte Digital / Monitor Deloitte consulting leader specialized in digital CX and eCommerce transformation across diverse consumer industries. Advisor to early and mid-stage digital maturity companies. ✓ Advisory Board Member for the Customer Experience Program at UC Irvine ✓ M.B.A. in Marketing and Entrepreneurship from McCombs School of Business, UT Austin ✓ B.A. in Economics from University of California, Los Angeles ◆ SPECIALTIES: Digital Strategy & Innovation | eCommerce & DTC | Loyalty & Subscription | Digital Marketing | Digital Products | Mobile Apps | Omnichannel Analytics | Customer Experience | VOC & Journey Mapping | Design Thinking | Agile Delivery | Strategic Planning | P&L Management
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