Director of Marketing
Ao.com is an Online Retailer of Appliances and Consumer Electronics.
Results-driven, insightful and pragmatic marketing leader with a proven track record of success. • Accomplished at building and motivating high-performing teams to deliver against a vision & plan, land change and support people to be their best and realise their ambitions. • Extensive experience in planning & managing against different budget levels and leading teams to deliver integrated, digital, content-led & social strategies. • I value businesses who believe that a customer-first approach drives commercial results and base their working environments on honesty, learning and trust. Key Competencies: • Customer & brand proposition development & translation into comms & performance strategies. • Delivering integrated advertising campaigns across all paid, owned & earned channels. • Loyalty and CRM strategy to deliver increased profitability and customer lifetime value. • Multi-million pound budget planning & management. • Creative problem-solving grounded in both customer & market data and qual/quant insight. • Making things happen through building strong working relationships • Inclusive leadership style, setting clear direction and delivering through teamwork
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